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A New Life for Filters and Food Containers

by Emily Main

Earlier this week, we posted a blog about a new water filter, ZeroWater, made by the only company in the U.S. currently recycling its filters. Well, a day later we found out that they’ll only hold that distinction until the end of the year.

Come January, Brita will start recycling its filters as well, thanks to pressure from consumers and from people who took issue with an ad campaign condemning bottled water for spending “forever in a landfill,” seemingly forgetting that used plastic water filters do too.

More accurately, the filters will be recycled by Preserve, the conscientious household-product maker, which already uses recycled #5 polypropylene plastic (most of it from Stonyfield Farms yogurt cups) in its product line. Preserve will start using Brita’s #5 plastic casings in toothbrushes, razor handles and kitchen ware, and will send the filter media (the activated carbon and other elements) to “be regenerated for alternative use or converted into energy,” according to a press release sent out by both companies.

Also starting in January, Preserve will accept ALL your products made with #5 plastic–butter and yogurt tubs, reusable plastic bottles, medicine bottles–as part of a new “Gimme 5” program. Preserve has arranged a partnership with Whole Foods Market to set up recycling bins for these items and Brita filters in stores, but if you don’t live near a Whole Foods, you can send them directly to Preserve. For more information, visit Brita or Preserve.


  1. John
    June 25, 2010, 12:10 am

    Woo thats cool. Brita is into action now. Credit goes to the authorities ans consumers.
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  3. Linda
    May 26, 2010, 8:08 am

    I am happy that at least now they took this in to consideration and stepped into the new initiative.
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  4. jake
    April 17, 2010, 3:25 am

    long live brita. long live preserve.
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  5. Leslie Ann Jones
    December 7, 2008, 8:02 pm

    Now if we can only get the SC Johnson company to actively advertise that their ziploc bags can be recycled we’d be doing even better!!
    I wonder how the folks that did the Brita campaign would feel about taking this one on. Any idea how many hundreds of thousands of ziplocs and baggies are landfilled each year? (rhetorical question)

  6. Susan
    December 3, 2008, 9:42 am

    Hallelujah! This has been too long coming. I plan to spread the word.