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Four Seasons Hotels to Offset Carbon Emissions by Planting 10 Million Trees

10 Million Trees Initiative (Four Seasons Hotel & Resorts)

People aren’t terribly surprised that I consider discount or budget motels to be more than comfortable, if not catering to too much self-indulgence. You laugh, but I suppose to a discerning guest, spoiling one’s self is all relative to what is considered “roughing it” and what is considered luxury living.  If you find sleeping in the bush during monsoon season appealing, it is possible that you might be overwhelmed with Five Star Deluxe accommodations.

Don’t get me wrong–on occasion–I very much enjoy the amenities provided by a swanky hotel. For one thing you meet some very interesting people and the service is phenomenal. I have experienced the pampering associated with such hotel opulence and can’t deny that it’s fun to be treated like a king. 

There is good reason why these resort, spas and hotels continue to cater to royalty, celebrities and the most affluent among us.  They seem to challenge the conventions of hospitality by providing an extraordinary type of intensive care for each and every guest.  

One posh hotel that I am very well acquainted with is the Beverly Wilshire, a Four Seasons hotel. This particular Four Seasons hotel sits at the corner of Rodeo Drive and Wilshire Avenue in Beverly Hills, California. The location says everything. You can’t get any fancier.

The hotel is definitely ritzy and always prepared to welcome and accommodate the most high maintenance patrons on Earth. 

As I mentioned, I’m not particulary high maintenance, but I do enjoy visiting the Four Seasons. When in town I catch up with my friend and radio program co-host, Sandra Dee Robinson,  at the hotel for lunch.  Sandra is a veteran actress of day-time TV, owner of a media training firm, and an avid wildlife enthusiast. We enjoy the the ambiance at the BW and discuss our multi-media endeavors aimed at promoting wildlife conservation around the world. 

Neither of us, both of whom are passionate about promoting sustainable living and a respect for nature and natural resources, were at all aware that the Four Seasons is so environmentally conscious and making a concerted effort to save the planet.

To celebrate 50 years of hospitality, Four Seasons Hotels and Resorts, launched its most ambitious sustainability initiative to date.  During Earth Week this past Spring the 10 Million Trees  initiative was introduced. The company began planting trees around the world and intends to plant 10 million to help offset carbon emissions.

Through the 10 Million Trees sustainability initiative, “Four Seasons hopes to raise awareness, education, conservation and preservation efforts for trees. It’s an initiative we will invest in for years to come.”

This is not the company’s first program dedicated to sustainability. Earlier and ongoing efforts include rescuing Asian elephants in Thailand and conserving hawksbill turtles in the Caribbean.

The 85 hotels also offer “Greening Meetings.”  Through a number of services and practices, guests are afforded an opportunity to work in a “green” environment and conduct business that is environmentally sensitive and sound.  The company’s energy conservation and waste reduction programs are offered at no additional cost. 

I commend Four Seasons Hotels and Resorts for providing a culture of hospitality that treats guests with fantastic customer service and treats the environment with utmost consideration.


  1. Gina Scarnati
    August 30, 2011, 1:22 pm

    I’m curious whether or not these trees are “cared” for. Is part of the planting project, also ensuring they are watered, and tended to, in the first year, to make sure they survive? I think it’s fantastic that the company is willing to make the effort, but where are these trees going and is there a follow through?

  2. John
    August 29, 2011, 9:37 am

    Great that Four Seasons are highlighting the issue and are making an effort to do good. Protecting the remaining rainforests is an absolute priority. Do these 10 million trees help towards that in some way? Perhaps they create buffer zones to protect the endangered forests?
    Do Four Seasons publish the carbon footprint of their rooms like some other hotel chains? It is only with information like this that informed customers can reduce their carbon footprints.