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Apparently “Real Men” Don’t Eat Veggies Either

Photo by Bruce Dale

 

“Where’s the beef?” you ask. The answer seems to be both on a man’s plate and in his sense of self. A new study in the Journal of Consumer Research found that consumers link eating meat with their concept of masculinity. The researchers found that people rated meat as having a more masculine quality than vegetables. Regardless of what Popeye thinks, steak is considered more manly than spinach.

In addition, study participants considered male meat eaters to be more masculine than their vegetarian counterparts. Those studied even used more traditionally masculine language to discuss meat than veggies.

“To the strong, traditional, macho, bicep-flexing, all-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food,” write the researchers. “Soy is not. To eat it, they would have to give up a food they saw as strong and powerful like themselves for a food they saw as weak and wimpy.”

The researchers argue that–given meat’s role as a metaphor for manliness–educational campaigns urging men to eat more soy for the health benefits won’t cut it. Instead, they suggest health advocates work with meat’s male mystique to encourage healthier eating by, for example, making soy patties that look more like beef burgers, complete with grill marks. It’s either that, or men will have to get used to being afflicted by such manly health conditions as heart attacks.

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Comments

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  2. [...] Apparently “Real Men” Don't Eat Veggies EitherNational GeographicWhy do men like meat? Answer may be obviousChicago Sun-TimesTimes of India -ABC News (blog) -Gizmodo Australiaall 53 news articles » [...]

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  4. Ian Welch
    Palm Beach
    May 20, 2012, 9:48 pm

    I ate meat for years and they cut my chest open last year

    My plaque is reversing less than a year after my quadruple bypass surgery. 

    I have outlined some of the pitfalls of filling our guts with guts; how the sun will shine brighter and the water will taste better if we eat lots of plants.  I have not shared results.

    I am due for my next checkup at the Cardiologist in the next month.  This is from my last visit in November. Here are my results:

    http://wholefed.org/2012/05/03/reversing-plaque-maybe-its-the-aluminium-foil-hat-i-made/

    Anyone can pick apart how long humans have been eating meat or how or brains would be the size of peas without animal protein.  There are thousands of studies and experts that will refute any effort that promotes focusing your diet on grains, vegetables & fruits.

    I take 10mg of Crestor a day.  Maybe that is the cause of the Plaque reversal?  Maybe it is the baby aspirin?  Maybe it is the 30 mile run I ran on Sunday?  Maybe its the aluminium foil hat I made myself to avoid cosmic radiation…

    I say: try it.  Try eating nothing but Plants & Grains for a week.  Two weeks.  One month.  Don’t tell anyone, do it for yourself.

    There is no downside… only upside.

    The proof is in the non-dairy, no fat, pudding.  (Try chia seeds, rice milk, honey)

    Ian

    http://www.wholefed.org

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  6. [...] Luxury NewsYou are what you eat: Why do male consumers avoid vegetarian options?Medical XpressNational Geographic -Irish Independent -Times of Indiaall 51 news [...]

  7. [...] Luxury NewsYou are what you eat: Why do male consumers avoid vegetarian options?Medical XpressNational Geographic -Irish Independent -Times of Indiaall 51 news [...]

  8. [...] Luxury NewsYou are what you eat: Why do male consumers avoid vegetarian options?Medical XpressNational Geographic -Irish Independent -Times of Indiaall 51 news [...]

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  17. Elaine
    NYC
    May 18, 2012, 3:04 pm

    Cruelty to animals is a turn off, so a guy who eats meat won’t have a shot with me. It takes a small, weak man to harm an animal, but compassion is super sexy. Smart guys are attractive too–and smart people make healthy vegan choices.

  18. [...] salad is for wimps, claims researchIrish IndependentMyHealthNewsDaily -Times of India -National Geographicall 36 news [...]