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“The oldest islands in the world, remote atolls untouched by humans, buried treasure, luxury destination, a wild place, and even golf balls made from fish food! Welcome to the Seychelles!”, that’s how Paul Rose, Pristine Seas expedition leader, introduces his 2015 mission to the Seychelles.
Situated just north of Madagascar in the Indian Ocean, the Seychelles are a remote archipelago of 115 islands. Though the islands are known as a celebrity vacation destination, they hold natural treasures far greater in value. The outer Seychelles islands are home to pristine miniature worlds that contain untouched habitats teeming with wildlife, which needs to be protected.
For the fourth consecutive year, Davidoff Cool Water joins forces with the National Geographic Society to support the Pristine Seas Expeditions. The initiative is committed to explore, scientifically document and protect the Ocean worldwide, with the global ambitious goal of fully protecting 10% of the ocean by 2020.
Through the Pristine Seas Expeditions, many missions have been lead in the Ocean worldwide, with many more to come. 2014 & 2015 marked a resounding success for Pristine Seas. As a direct result of the 2012 expedition in Gabon, President Ali Bongo Ondimba announced the creation of a huge new marine sanctuary, encompassing over 46,000 square kilometers of ocean, which represents no less than 23 percent of Gabon’s territorial waters. This reserve will be home to more than 20 varieties of sharks and rays, including several endangered species. In March 2015, a new landmark was achieved, as the world’s largest single marine reserve was created in the Pitcairn Islands in Pacific.
To celebrate these promising achievements and pave the way for future endeavors, Davidoff Cool Water launches a new Love the Ocean campaign this summer. Now for each Davidoff Cool Water bottle sold, Davidoff Cool Water helps to protect 10,000 m² of Ocean.
Enric Sala, National Geographic Explorer in Residence, insightfully observed that “people protect only what they love and people love only what they know.” This inspired Love the Ocean’s new tagline: ‘Protect the ocean you love’. In that spirit, a worldwide Love the Ocean communication platform has been launched, encouraging people to post why they love the ocean with the #LoveTheOcean hashtag.
Discover more on the Davidoff Cool Water Love the Ocean initiative to help protect the ocean here.
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